About East Asia Institute of Management (EASB)

by / Friday, 17 January 2014 / Published in East Asia Institute Of Management (EASB)

About East Asia Institute of Management (EASB)

East Asia Institute of Management is one of Singapore’s top Private Education Institution which started 28 years ago in 1984 as a training and consultancy outfit, dedicated to the provision of trained IT software professionals for the Republic’s burgeoning IT industry. The success of this pioneering endeavor quickly led to the company’s expansion into Information Technology and Management (ITM) Associates in 1989, in tandem with, and response to, the upgrading of the national economy into a high-tech and high value-adding economy. In 2001, ITM Associates was restructured to become East Asia School of Business (EASB). It quickly entered into collaborative partnerships with selected renowned universities in UK to launch a series of undergraduate and postgraduate degree programs in IT, business and management-related disciplines.

In 2003, it became one of the first PEI’s to receive the prestigious Singapore Quality Class (SQC) Award by the Government of Singapore through SPRING. The Singapore Quality Class for Private Education Organization award is given to private education institutions to recognize them for attaining a commendable level of performance in their journey to education excellence.

In 2004, EASB’s name change was officially approved by the Ministry of Education to become the East Asia Institute of Management. Notwithstanding its new name and elevated status, East Asia Institute of Management will continue to be referred to as EASB. The letters EASB  have been trademarked in three countries namely Singapore, Malaysia and the People’s Republic of China. It continues to serve the letterings for our logo.

In 2005, its reputation was further enhanced by being an early recipient of the CaseTrust for Education award. This special mark is awarded to private education institutions that have provided good business practices.

Also, we are one of the first to achieve the EduTrust certification from the Ministry of Education, Singapore on the 20th May 2010 which is a proof of our robust academic systems and processes, and quality standards in the delivery of education.

EASB has won a place as the Top 6th position in the prestigious Enterprise 50 Awards 2012. It also scored a hat-trick in the annual JobsCentral Learning Rankings and Survey by being named as the 4th overall Most Preferred Private Education Institute (PEI) in Singapore.

At the same time, it has been ranked as offering the 3rd Most Preferred Bachelors and 3rd Most Preferred Post-graduate programs in Singapore.

EASB’s remarkable leap to 4th Position for “Overall Most Preferred Private Education Institute (PEI) in Singapore confirms its success in focusing student enrolment on the Singapore market.

We have currently over 3,500 enrolled students in our Institute both at undergraduate and postgraduate levels pursuing various courses like:

  • Hospitality and Tourism
  • Business and Management
  • Information Management and Technology
  • Logistics & Supply Chain Management
  • Nursing
  • Banking and Finance; and
  • Accountancy

EASB has also been articulated and accepted by 30 overseas universities for advanced standing into their final/completion year of Bachelor Degrees in relevant subjects. Thus EASB students have a choice of various pathways to complete their Bachelor Degree in one of our 30 partner universities overseas or they have an option to complete the final year in EASB itself. EASB also conducts a range of Masters’ and Doctorate level management and business related courses.

EASB counts, in its stable of collaboration partners, such reputable universities as:

  • Queen Margaret University, Edinburgh
  • Cardiff Metropolitan University (Formerly known as University of Wales Institute, Cardiff)
  • Heriot – Watt University – Edinburgh Business Schooland
  • University of Southern Queensland, Australia
  • Sheffield Hallam University

With a land area of 18,000 sq metres and built-up area of 37,000 sq metres our Balestier campus is among the largest single location private education facility in Singapore. It is also fully equipped to meet the learning and recreational needs of up to 6,000 enrolled students. New state-of-the-art facilities include 60 classrooms and mini-lecture theatres; 1 students’ learning centre; 1 library; 1 computer and language laboratory; video conference room; postgraduate resource centre; hospitality training centre; multi-purpose hall; 2 badminton courts; 3 basketball courts; 1 cricket pitch; 2 tennis courts; a running track; and a pool and games room.

One of the reasons for EASB’s sustained success is its Holistic Education Approach and success in producing career-ready, confident, competent, creative and committed professionals that can be productive immediately upon graduation. Their quick and ready employment into management and executive positions, by local companies and multi-national corporations, immediately upon graduation attests to the high value employers attach to qualifications obtained at EASB. For the last few years running, EASB has been voted as the Republic’s premier tertiary level education institution for Hospitality and Tourism graduates and their Business and Accountancy graduates are highly sought after by prospective employers.

The advantage for Indian students:

  • One of the premier private education institution in Singapore
  • A good mix of local and international students
  • A Holistic Education Approach to empower students with in-depth knowledge and insights into relevant industry
  • Regular reviews to update curriculum
  • Lectures delivered by experienced professionals
  • Close linkages with the industry
  • Upto SG$ 1500* scholarship on tuition fee

Student Arrival in Singapore

Before departing for Singapore, students should have made prior arrangements with EASB Airport Pick up Service for a smooth and seamless transfer to their accommodation in Singapore.

All international students are eligible to request for an airport pick up service.

Pick up services include airport pickup, school reporting, medical visit, collection of student pass and bank account application. The form is attached herewith for quick and ready reference.

Student needs to complete the details on required fields such as their flight details and accommodation preferences. Request must be submitted to the Post enrollment service (Airport Pick Up/Hostel Request Form) one (1) week before arrival. The student must inform the Institution of any changes 3 hours before their flight, a S$50 transportation fee will be charged in the case of a no-show. Payment of $321 will be included into the school fee payable to EASB.

On arrival, the student will be met by an Meet and Greet staff: Mr. Alvin # 00-65-97239580 /Mr. Leo # 00-65-97239590

They will help you with advice on how to change currencies and purchase prepaid mobile sim cards to call your family back home. After which you will be sent to your pre-arranged accommodation.

Student should also arrange a suitable accommodation before arriving in Singapore. This is extremely important as this will give them plenty of time to complete all the other necessary post-arrival formalities.

University Hostel accommodation charges are mentioned in the attached form. University Accommodation Assistance helps students adjust to their new life in a short period of time. The type of accommodation you choose will depend on a whole range of deciding factors, primarily your budget. There is a wide variety of accommodation types in Singapore to suit different budgets and needs.

Immigration Clearance:

Travelers to Singapore on Social Visit pass are required to accomplish the below Disembarkation/Embarkation Card. Student will be given a number of copies by flight attendants on boarding the flight. For those who are taking other modes of transportation, the Disembarkation / Embarkation Cards are available at all Singapore checkpoints free of charge. Please find attached a sample of the Disembarkation / Embarkation Card.

At the Immigration counter, student needs to present the completed Disembarkation / Embarkation card to the officer along with their In-Principle Approval Letter and passport. The student needs to ensure that the card is fully completed and is accomplished in a neat and legible manner.

Upon the grant of immigration clearance, the Disembarkation portion will be retained by the officer. The Embarkation portion and the IPA Letter will be returned to the student. An endorsement indicating the period that the visitor is allowed to enter and stay in Singapore is stamped on both portions of the D/E Card as well as on the passport.
For more information, please visit the Immigration and Checkpoints Authority – www.ica.gov.sg

Download : Student pickup services

Download : Specimen of Disembarkation- Embarkation card

East Asia Institute of Management, Singapore International Students Pre Departure Guide.

The File will Guide Students on the Following Points:

Details of University/ College/Institutions, Campus Accommodation, First Day at College ETC …

About Singapore, Food, Telecommunication, Transportation, Cost of Living, Accommodations, Medical, ICA, Banking ETC….

Download : EASB_Predeparture

East Asia Institute Of Management (EASB) : Information For Students

A few things students should know, while studying at East Asia Institute Of Management (EASB) in Singapore

Cost of Living

The standard of living in Singapore is amongst the highest in Asia. Compared to countries in western continents, the cost of living here is relatively low, and basic items like food and clothing are very reasonably priced.

When planning a budget, students will need to cater for these items :

  • Accommodation
  • Utilities
  • Food
  • Transport
  • Clothing
  • Telecommunications
  • Books & Stationery
  • Medical/Hospitalisation Insurance
  • Personal Expenses

An international student in Singapore spends on average about S$750 to S$2,000 a month on living expenses. This amount of course, varies depending on the individual lifestyle and course of study.

Money Matters

The local currency is Singapore dollars and cents. Other than the Singapore dollar, the US and Australian dollar, Yen and British pound are also widely accepted, at major shopping centers and restaurants.

A 7% Goods and Services Tax (GST) is imposed on all purchases. Tipping is not practiced in Singapore as most hotels and restaurants already levy a 10% service charge on bills.

Major credit cards are generally accepted by establishments, including American Express, Diners Card, JCB, MasterCard and Visa.

Another widely-used method of payment is NETS, which allows you to make payment with your Automated Teller Machine (ATM) card.


Most banks handle travelers’ cheques and change foreign currencies. Passports are required when cashing travelers’ cheques. A nominal commission may be charged. Apart from banks and hotels, you may change money at outlets which display the sign “Licensed Money Changer”.

Most banking hours are usually from Mondays to Fridays, 09.30 am – 03.00 pm and Saturdays, 09.30 am – 11.00 am/01.00 pm. Some banks offer late night banking and have extended hours on Saturdays. Some banks in Orchard Road even open on Sundays. It is best to check with individual banks on their operating hours.

A student may need to open a savings or checking account while in Singapore. They will need to bring a minimum initial deposit (usually $100) if they are below 21 years of age, as well as their passport and Student’s Pass/ letter of admission to their educational institution. Upon opening of an account, they will be given an ATM card which gives them an added convenience of being able to withdraw money from any ATM machine operated by their bank. The ATM card also entitles them to make payment via NETS (Singapore’s cashless payment system).

They may receive additional funds using bank drafts made out in Singapore dollars and drawn from a Singapore bank. These may be credited to their account and withdrawn in one to two days. Cheques drawn on banks with no branches in Singapore may take up to three weeks to clear.


Public Transport
Singapore has one of the most extensive and efficient public transportation systems in the world. Travelling in the city and suburbs is typically a quick and affordable affair.

The Mass Rapid Transit (MRT) operates an extensive network of trains serving stations all across the island. Trains operate as early as 05.30 am to past midnight at 12.30 am. A ride on the MRT from Singapore Changi Airport to the city takes less than half an hour. A copy of A Quick Guide to MRT Travel can be obtained from the Station Control Rooms at all MRT stations.

Public buses run daily from 05.30 am – midnight. Extended night services cost slightly more.

For travel on the MRT, one needs to purchase a one-trip fare card. Public buses accept cash. The recommended mode of payment for both the MRT and public buses is using the EZ-link card which is a stored-value card giving discounted fare for multiple rides. The EZ-link card may be purchased and topped up at most MRT stations and bus interchanges. Each adult card is sold with a minimum value of S$10 plus a deposit of S$5. The Transit link Guide gives detailed information on both the MRT and bus services and is available at $1.50 from most MRT stations, bus interchanges and major bookstores.

Full-time students in public institutions enjoy concession travel on the MRT and public buses. Ask them to get in touch with our student service center for more details after arriving at EASB,Singapore.

Taxis ply the island round the clock. One may queue for a Taxi at any designated Taxi stand, make a booking through a Taxi company’s hotline or flag one down. Taxis carry a maximum of four passengers and seat belts are compulsory by law for all passengers.

All taxis are metered with surcharges applying for: peak hours after midnight, city area surcharges for cabs hired within the Central Business District (CBD) area, departing from the Singapore Changi Airport, Seletar Airport or Singapore Expo, on the eve and on public holidays, as well as for trips passing through an Electronic Road Pricing (ERP) gantry. Credit card payments incur a 10% surcharge on the fare.

General Information

Airport Tax
A passenger service charge of SGD21 should be incorporated in the air ticket (including tickets issued outside of Singapore). If this has not been done, One may be required to pay the SGD21 during check-in. In some cases, the airline may absorb the service charge. Passengers who are in transit for less than 24 hours may leave the airport without having to pay the service charge upon departure from Singapore.

Drinking Water
It is perfectly safe to drink water straight from the tap in Singapore. However, for those who prefer bottled mineral water, local supermarkets and grocers always have ample stock.

The electrical current in Singapore is 240 volts AC, 50 cycles per second. Singapore uses the square-shaped three-pin plug. You may need an adapter or transformer for foreign appliances, which are available at most hardware stores.

Drug Abuse
Drug abuse is viewed seriously in Singapore. Illicit traffic of narcotic drugs and psychotropic substances is strictly prohibited.

Travelers across the world are understandably more concerned about personal safety and security issues today than ever before. The Singapore Tourism Board would like to assure all our visitors that the situation in Singapore remains calm and stable and it is business as usual.

The Singapore Government has and will continue to be vigilant in ensuring that Singapore remains safe. It has stepped up security measures at key installations and other sensitive places. The Government has also made it known that extremism originating from religion or race has no place in Singapore and it will not hesitate to take action against any extremist or terrorist groups or individuals.

The swift and definite actions of the Singapore Internal Security Department over the arrests of the 15 terrorists in January 2002 is testimony to this.

Smoking is not permitted in public service vehicles, museums, libraries, lifts, theatres, cinemas, air-conditioned restaurants, hair salons, supermarkets, department stores and government offices. Offenders can be fined up to SGD 1,000. While it is an offence to smoke in air-conditioned eating places, smoking is permitted in air-conditioned pubs, discos, karaoke bars and nightspots.

Spitting in public places is an offence.

Tipping is not encouraged as most hotels and restaurants in Singapore already levy a 10% service charge on customers’ bills. Tipping is not a way of life in Singapore and is prohibited at the airport.

What to Wear
Singapore is the quintessential tropical island, with a warm and humid climate all year round. Save the woollies for back home – light and summer clothing rule! Casual dress is accepted for most situations but some establishments like restaurants and clubs may require a more formal dress code. It is advisable to check for dress regulations beforehand.

Some educational institutions have a minimum dress regulation, such as no shorts and slippers in lecture theatres. Students at primary and secondary schools as well as junior colleges have to wear uniforms which should be purchased before the commencement of classes.

Many indoor places are air-conditioned to provide relief from the heat, so if you are going to be indoors for a long period of time and find the temperature slightly chilly, you may wish to bring a sweater or jacket.


Singapore is one of the most connected cities in the world with an extensive network of mobile and internet services widely available.

There are three services operators, namely SingTel, MobileOne, and StarHub, each offering a wide range of communication services at competitive rates, including :

Telephone services

Mobile communications services, including cellular and paging services mobile phone operators in Singapore operate networks such as GSM900, GSM1800, W-CDMA (under development).

Internet access services

International telephone services, including IDD services, calling cards, facsimile services.

To make international calls, the access codes are 001, 013 or 019 for SingTel, 002 or 021 for MobileOne and 008 or 018 for StarHub.

Public payphones are located at most shopping malls and public places, and operate by credit card or stored-value phonecards. Local calls from public payphones cost 10 cents per three-minute block. Besides local calls, all cardphones provide International Direct Calling services and subscriber Trunk Dialling for Malaysian calls. International Calling Cards are also available at all post offices, 7-Eleven (24-hours) stores and other retail outlets.

Useful Telephone Numbers

A student should always keep a list of useful telephone numbers handy. Here are some crucial ones:
999 (toll-free)

Ministry of Education Hotline

(65) 6872 2220 begin_of_the_skype_highlighting FREE (65) 6872 2220 end_of_the_skype_highlighting
(operating hours 08.00 am – 06.00 pm, Mon to Fri and 08.00 am – 01.00 pm, Sat)

Immigration and Checkpoints Authority (ICA) Hotline

(65) 6391 6100 begin_of_the_skype_highlighting FREE (65) 6391 6100 end_of_the_skype_highlighting

(24-hour automated hotline for information on their services and procedures. Customer service officers are available from 08.00 am – 05.00pm, Mon to Fri and 08.00 am – 01.00 pm, Sat)

STB Tourist line

Tel: 1800 736 2000 begin_of_the_skype_highlighting FREE 1800 736 2000 end_of_the_skype_highlighting (toll-free in Singapore only)
(operating hours 08.30 am – 09.30 pm, Mon to Fri ; 08.30 am – 10.00 pm, Sat ; and 1100 am – 10.00 pm, Sun)

CitySearch (operator-assisted Yellow Pages)

Tel: (65) 1900 777 7777 begin_of_the_skype_highlighting FREE (65) 1900 777 7777 end_of_the_skype_highlighting

International Calls

Tel: 104
Time of day

Tel: 1711
Trunk Calls to Malaysia

Dial 109 for operator assistance or 02 for direct dial.
Toll-free lines

Dial 1800 followed by the toll-free line number (in Singapore only).

Tel: (65) 6542 7788 begin_of_the_skype_highlighting FREE (65) 6542 7788 end_of_the_skype_highlighting

Samaritans of Singapore (SOS)

1800-221-4444 begin_of_the_skype_highlighting FREE 1800-221-4444 end_of_the_skype_highlighting
(24hours Emergency Counseling)

To know more about the latest news and happenings about EASB, please visit: www.easb.edu.sg.

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